Download my résumé

Hi! I'm Helli

I bring extensive experience in digital marketing and business development. From optimizing SEO strategies to increasing qualified & unqualified leads, I've helped brands achieve their goals through smart, strategic marketing approaches driven by analytics and the latest trends.

Contact me

I'm proficient in..

Hover a product for detailed experience.

WebflowApolloMailchimpGoogle AnalyticsHootsuiteHubspotCanvaFigmaWebflowApolloMailchimpGoogle AnalyticsHootsuiteHubspotCanvaFigmaWebflowApolloMailchimpGoogle AnalyticsHootsuiteHubspotCanvaFigmaWebflowApolloMailchimpGoogle AnalyticsHootsuiteHubspotCanvaFigma

My Experience

    Stamped Technologies
    Stamped Technologies Marketing Coordinator

    February 2023 - October 2024 (1 yr 8 mo)

    • Utilized extensive knowledge of HTML/CSS on Webflow to design and maintain the website, enhancing user experience and improving visitor retention.
    • Created a content calendar and scheduled posts consistently, leading to a 35% increase in social media engagement (Google Analytics).
    • Developed automated email sequences on HubSpot tailored to the lead's journey, resulting in a 40% increase in responses and meetings booked through targeted sales outreach.
    • Coordinated a product marketing campaign that combined email tactics and cold calling, achieving a 25% week-over-week increase in meetings booked, as well as presented weekly results to C-level.
    • Managed multiple marketing channels and campaigns concurrently, ensuring seamless execution and coordination across all initiatives.
    The Sales Factory
    The Sales Factory Business Development Representative

    August 2022 - January 2023 (5 months)

    • Developed a targeted calling strategy, securing meetings with 15% of cold contacts and significantly boosting lead generation.
    • Utilized LinkedIn and industry databases for prospecting, resulting in a 25% increase in qualified leads within three months.
    • Implemented a streamlined CRM system for tracking client interactions, reducing friction internally and missed follow-ups by 30%.
    Trust Science
    Trust Science Assistant Marketing Coordinator

    December 2021 - August 2022 (8 months)

    • Improved program strategy, segmentation, and reporting across marketing channels, including email and SEO, boosting traffic by 23%.
    • Implemented a social media content calendar to enhance efficiency and maintain brand consistency.
    • Supported the marketing team by writing and optimizing social media campaigns and follow-up emails, resulting in a 13% increase in sign-ups.
    • Created reports to visualize campaign performance and derive actionable insights.
    Ensemble IQ
    Ensemble IQ Business Development Internship

    October 2021 - April 2022 (6 months)

    • Analyzed Google Analytics data to recommend solutions for underperforming content, resulting in a 20% increase in content performance.
    • Conducted A/B testing for Google Ads, improving ROI by 9% based on market research findings in the publication industry.
    • Created and maintained audience segments for consistent messaging and optimized digital advertising.
    • Implemented new campaigns based on consumer behavior research, increasing average leads by 50% per brand per month.
    • Managed competing priorities across ten brands without sacrificing KPIs, demonstrating strong organizational and project management skills.
    RedBit Development
    • Built monthly analytic presentations using Google Analytics, Mailchimp, and social media analytics, providing insights that increased web traffic by over 40%.
    • Wrote and designed monthly newsletters in Mailchimp, using A/B testing to achieve a significant increase in open rates.
    • Researched and developed an internal referral program to enhance word-of-mouth marketing, resulting in a 30% increase in referrals.
    • Managed campaigns and content creation with attention to detail, increasing the number of campaigns ran by 50% compared to previous quarters.